About Marketing for Fractionals.
Marketing for Fractionals is a marketing consultancy that builds positioning, brand, and pipeline systems for fractional CFOs and advisory firms.
Eduardo Gamez founded the firm in 2023. It works remotely with fractional executives across North America, and its clients include Crown Acquisition Group, Modern CFO, Pixel CFO, and Luke Frye & Co.
What Marketing for Fractionals delivers
Positioning & brand
Competitive and keyword research, positioning, brand identity, and sales collateral. The firm looks established from the first conversation.
Websites
A website built around one audience and one offer. Visitors understand who the firm serves and why to book a call.
LinkedIn content & outreach
Profile rebuilds, a weekly content cadence with visuals, and targeted outreach. The founder stays visible to the buyers who hire them.
Newsletters
Strategy, copy, and design for a regular newsletter. The firm builds an audience it owns and keeps prospects warm.
Interactive tools
Assessments, calculators, and valuation tools that help prospects see where they stand. Sales conversations start further along.
Client portals
Branded portals where clients find reports, dashboards, and documents. The firm's delivery becomes visible every month.
Paid ads & outreach
LinkedIn, Google, or Meta ads and targeted outreach campaigns. Pipeline grows beyond referrals.
SEO & AI search
Technical fixes, keyword research, and content built to rank on Google and get cited by AI tools like ChatGPT and Perplexity.
How it compares to the usual options
Compared to hiring a full-time marketer
A senior in-house marketer is a full salary, and they still need designers, writers, and tools behind them. Marketing for Fractionals brings strategy, design, content, and build as one embedded partner on a monthly retainer.
Compared to a generalist agency
Generalist agencies learn your industry on your budget. Marketing for Fractionals works only with fractional executives and advisory firms, so positioning starts from patterns already seen across similar practices.
Compared to hiring freelancers piece by piece
A designer, a copywriter, and a web developer each deliver their own piece. Marketing for Fractionals connects them, so the brand, website, content, and outreach all speak to the same buyer.
Compared to doing it yourself
When the expert is also the marketer, marketing happens in the gaps between client work. Marketing for Fractionals runs the cadence, so visibility keeps building through the busy months.
Who works with Marketing for Fractionals
Launching or repositioning
Fractional CFOs going out on their own or narrowing their focus. The brand, the website, and the positioning need to catch up with the practice they're building.
Grew on referrals
Fractional CFO firms with clients and a good reputation, where referrals come in waves. They want a steadier pipeline they control.
Serving accounting firms
Consultants and advisors who sell to accounting firm owners, and need to look established to a skeptical, referral-driven buyer.
Ready for paid growth
Advisory practices with proof and capacity, ready to add ads, SEO, and outreach on top of a working foundation.
For Crown, LinkedIn content reached 709,838 impressions in 12 months, up 477% on the prior year, with 87% coming from outside Mohamed's network. See all client work.
The team behind Marketing for Fractionals
Eduardo Gamez founded Marketing for Fractionals in 2023 and leads every engagement directly. Think of Marketing for Fractionals as your firm's fractional marketing director: Eduardo works embedded with a select roster of fractional executives, from Venezuela, with clients across North America.
"I never set out to build a content agency. I kept meeting brilliant CFOs, operators, and consultants who had years of experience, strong client results, and valuable insights, but very little infrastructure around their businesses. They had expertise. What they lacked was a system that helped people discover it, trust it, and act on it. That's what led me to start Marketing for Fractionals."
Eduardo Gamez · Founder
How an engagement works
It starts with a free marketing audit
A free 30-minute call to read where the firm stands and decide what to build first. Nothing is sold until the fit is clear.
Foundations, if they're missing
The Foundational Project covers positioning, brand, and website. It runs 3-4 months, or it can be phased over up to a year, and it is scoped after the free marketing audit.
Then a monthly retainer
The Authority Plan runs content, LinkedIn, and newsletters from $800 a month. The Growth Plan adds ads, SEO, and outreach at $1,500-$2,500 a month, plus ad spend.
Direct access, reviewed every quarter
Clients work with Eduardo directly, with biweekly strategy calls. Every quarter, the plan is reviewed and adjusted. See services and pricing.
Key facts
- Company
- Marketing for Fractionals
- Type
- Marketing consultancy for fractional executives and advisory firms
- Founded
- 2023
- Founder
- Eduardo Gamez
- Based in
- Venezuela, working remotely with clients across North America
- Website
- marketingforfractionals.com
- Core offer
- Positioning, brand, websites, content, and pipeline systems
- Service tiers
- Foundational Project, Authority Plan, Growth Plan
- Pricing
- Retainers from $800 a month. Projects scoped after the free marketing audit.
- Clients include
- Crown Acquisition Group, Modern CFO, Pixel CFO, Luke Frye & Co., AJ The Accountant
Frequently asked questions
What is Marketing for Fractionals?
Marketing for Fractionals is a marketing consultancy that builds positioning, brand, and pipeline systems for fractional CFOs and advisory firms. Eduardo Gamez founded it in 2023, and it works remotely with clients across North America.
How much does Marketing for Fractionals cost?
Marketing for Fractionals retainers start at $800 a month for the Authority Plan. The Growth Plan runs $1,500-$2,500 a month plus ad spend, and the Foundational Project is scoped after a free marketing audit.
How is Marketing for Fractionals different from a general marketing agency?
Marketing for Fractionals works only with fractional executives and advisory firms. It connects positioning, brand, website, content, and outreach into one system, and the founder leads every engagement directly.
Who founded Marketing for Fractionals?
Eduardo Gamez founded Marketing for Fractionals in 2023. He works as an embedded marketing partner for fractional CFOs and advisors, including Crown Acquisition Group, Modern CFO, and Pixel CFO.
What services does Marketing for Fractionals offer?
Marketing for Fractionals offers positioning and brand, websites, LinkedIn content and outreach, newsletters, interactive tools, client portals, paid ads and outreach, and SEO and AI search. Work is packaged as the Foundational Project, the Authority Plan, and the Growth Plan.
How fast can Marketing for Fractionals get started?
Marketing for Fractionals starts every engagement with a 30-minute free marketing audit. Research and positioning come first, in the first two weeks, and content and outreach systems follow in weeks three and four.
If that sounds like
what you're missing,
Book a free marketing audit. One honest conversation about where your firm stands and what's worth building first.
Book a call with Eduardo